Since you seem to have too much time to blog, I thought that I would do so. And this week, I thought that I would tackle something that is dear to my heart: commercials. Now I understand the cheesiness that is necessary for marketing, but some of these commercials are just...well interesting.
So let's take this Chevy Equinox commercial.
Adorable, right? Yes. However, there is an underlying sadness that you have to acknowledge. What's that? You don't see it? Well let's take this piece by piece.
First, we say, "Oh! A scavenger hunt!" That is so cute that someone would do that for them. We even have a magnadoodle clue! Where do gummy bears hide? That is priceless! Dad is even on the hands free getting them excited for the trip. It's all very warm and fuzzy. Then all of a sudden it comes crashing down.
The glaring unanswered question. Now, maybe they're moving and Dad has been there for awhile working already? No...they don't have any boxes. Maybe Dad had a conference and then continued on to the vacation locale? Maybe. But I'm afraid that the realities of this world in which we live have led me to one sad conclusion: It's Dad's weekend with the kids.
According to a Pew study, of the 2.3 million men that got married in 2008, 1.2 million of those men were divorced. Of the 2.2 million women, 1.3 million were divorced. That is a huge amount of the population. Now, I'm not going to comment on that. That's a choice that adults make. But it is clear that Chevy is marketing to this part of the population. Which makes sense...it's a big part of the population!
Hard to believe, I know.
The last line of the commercial is the thing that really drives it home: "It takes you farther, and brings you closer." I'm just sayin'.
Until next time, don't stop believin', Clint.